It doesn’t matter if you are talking about a boutique hotel or a medium-sized establishment. They all have unique attributes that can be overlooked but could provide an opportunity for a unique marketing strategy. The Covid-19 pandemic has brought about a revival in hospitality and travel. While travel has been reduced to almost zero in the last two years, your Hotel’s market and customers’ needs may have changed.
It is more important than ever that you re-learn your ideal customer’s “story arc” and what brought them to your door. You can find the right customer by understanding their needs and leveraging small but important amenities that you have that they want. This will make it easier for them to book with you. Some customer-focused marketing scenarios will help you target your ideal customers on all SEO-based marketing platforms. This includes websites, social media advertising, brochures and online advertising.
Scenario 1: The weary professional needs rest upon arrival.
The world of professional travel is reopening for presentations, proposals and sales calls. Be aware that they may have experienced travel fatigue and possibly some anxiety. Many workplace systems, processes and expectations have changed since Covid. After a 5-hour flight, the professional arrives exhausted and hungry.
This is your chance to show off the new safety and health protocols. You can also share the information about the recently upgraded bathroom with a GROHE luxurious showerhead, which reduces water consumption and provides a refreshing experience.
Scenario 2: The adventurous couple who travels from the day of exploration.
Are you familiar with how to market the water features in your beautiful establishment’s rooms? Although it may seem unromantic, a marketing strategy that includes the water feature or other features in the rooms is a good idea. The couple would certainly be interested in learning more about the Hotel’s luxury showerheads. They can also use the large, spacious shower room to accommodate 2 people. You can build an ideal scenario for your client and create a marketing storyline that appeals to them. You will learn the customer’s story, which will be yours, through testimonials.
Scenario 3 – The International Digital Nomad at home in your Hotel
An international digital nomad, a worker who travels to earn a living and enjoys life on the road. They travel from one city to the next with a laptop in their hands and enjoy working anywhere, in any zone. Is your Hotel able to accommodate this group? These are what they will need or want during their 3-day stay at your Hotel.
- Simple luxury and comfort with a touch of elegance
- At all times, safety and health protocols must be followed with great care
- You will find a spacious, comfortable workspace with high-speed internet access.
- Flexible pricing options available for different lengths of stays
Benefits for your Hotel
Each Hotel is unique and has its features. Your customers will feel valued, heard, and appreciated for their uniqueness by telling a story in marketing. Marketing to your customer’s lifestyle and outlook is possible by sharing your commitment to lower costs. This is what it means for you:
- Reduced energy consumption with water-saving showers, sinks and toilets.
- New technology-based water savings fixtures can reduce water bills
- Marketing and branding eco-friendly environments