Choosing The Right Location For Your Restaurant Or Cafe

Choosing The Right Location For Your Restaurant Or Cafe

Planning is key to a successful food business. The decisions you make now will have a significant impact on the success of your business later. When preparing a business plan, one of the most important aspects of starting a food company is selecting a location. Because it will affect the restaurant’s daily operations, profitability, and future expansion, the location chosen is crucial. Below are our top ten tips from our foodservice experts:

1. Existing Infrastructure

It is a good idea to have a professional foodservice inspector inspect any location that was previously occupied. This will help you decide how to proceed or if the location is suitable for a foodservice company. You should always look for spaces that have been used as a cafe or restaurant before you start your search. This will make your life easier and save you money.

2. Affordability and Cost

Your total budget will also be affected by the location you choose for your food business. Is your budget sufficient to pay the rent? What about the cost of moving into? These are all important questions to ask before you choose the right location for your company. The best guide to finding the right location is your budget. It is important to find out if the site can be leased and if the terms of the lease contract are suitable for your business.

3. Accessibility and Exposure

It is not easy to find the perfect location for your business. It is important to consider the location’s exposure. First, ensure your cafe/restaurant is easily accessible and easily found by the public. Parking, accessibility, accessibility by public transport routes, and access for disabled persons are all important factors. The ability of your suppliers to deliver materials to your cafe or restaurant on a daily basis or in an emergency will depend on your location.

4. Target Consumer

It is essential to know your target customer before opening a cafe or restaurant. The type of customer you target will depend on the location of your business. If you plan to open a cafe close to a university, your target customer would be students who are looking for a quick cup of coffee before heading to class. Your target customer might be different if you plan to open a cafe near a shopping mall. It is crucial to do research in the area and identify the types of customers who frequent the businesses around your chosen location.

5. Competitors in the Nearby Area

A business owner should thoroughly research the potential location for their new food business. Business owners should consider the possibility of competition in your area. It is best to choose a location with low direct competition.
Here are some questions to help you assess the competitors near you.
What are the other menu options?
Is there something unique or interesting about my cafe or restaurant that isn’t offered by other restaurants? Is there something that sets you apart?

6. Potential for Growth

Your business’ growth potential can be affected by the location you choose for your food business. You should think about your future goals before you choose your location. Is there potential for expansion at the location? Will the business be able to utilise as much commercial space as possible when you grow your business?

7. Construction Cost

After you have chosen the location for your cafe or restaurant, it is time to determine the cost of construction. Based on your requirements, foodservice designers and shopfitters can give you an estimate budget for the design and fitting out of the site. A commercial space that was previously used for a cafe or restaurant may be a good option to reduce your renovation costs. Also, make sure to check the lease terms to see if the landlord will contribute towards the cost.

8. Zoning

Before opening a restaurant or cafe, it is important to verify the commercial zoning laws of your local council. Many commercial zoning ordinances regulate activities like waste management, noise level and building design. They also control parking, signage, parking, and advertising. To avoid fines and penalties, business owners need to be familiar with these zoning laws when choosing a site. This may cause problems when you apply for building and health approvals.

9. Local Council Requirements

To open a food business, you will need to get approval from your local council. Business owners can find it difficult to apply for businesses, especially if they need to obtain a food license and approval for their building.

In the short- and long-term, approval can slow down things. The approval process can be lengthy even with the best documentation and evidence. It is crucial to get a building permit in order to avoid common problems like fines or even being closed down. A food license will allow your business to legally operate. It also ensures that your business follows all food safety regulations.

Food Strategy can take the hassle out of getting your building approval and food license. The process is made easier by working directly with the authorities, compiling the forms and answering any complicated questions from stakeholders.

10. Menu and Equipment

The location of your cafe or restaurant will also impact the menu and equipment you use. Your chosen location will determine the menu and how you partner with suppliers. The menu and floorplan of your restaurant will determine the type of equipment you need.