Your website is the central point for all information regarding your property. It is often the first thing people see when they search for or interact with your business. Your site should look not only great but also easy to use. You must adapt to new web design trends and ensure your website provides easy access to information about your company and services.
A picture communicates in one second a message, idea or experience. Images sell. There are over 1 billion active Instagram accounts. Your website’s photos directly impact the success of your company. Images are the face of your property online and are a vital tool to portray its beauty in the best possible light. To convey the hotel’s role in the community and its experiences, take photos of the exterior and lobby.
You can further immerse your website visitors in your experiences by including 360deg photographs and videos. This allows viewers to control their viewpoint while virtual touring your property fully. Using short, silent video backgrounds to inspire guests to visit your website and learn more about your brand is another way to get them to stay. Visitors will instantly notice a hotel website design trend: a homepage banner dedicated to quality photos of your property, the wildlife and local attractions surrounding it.
Customers can now research their travel options using their mobile devices or on their desktop/laptops, thanks to digitization and the growth of digital travel booking. A responsive website with seamless mobile and desktop/laptop viewing is crucial to keep customers on your site long enough to book. A responsive and mobile-friendly website is crucial for the success of your company. Most social media use takes place on mobile devices. Your social media campaigns can drive traffic to your site directly from mobile devices. Prioritize responsive design to convert this mobile traffic into profits.
Search engines, like consumers, prefer responsive design. This will impact your website’s search engine optimization. To attract and retain customers to your website, prioritize responsive design. Also, ensure it appears in the first search results.
Direct Online Bookings
Once visitors arrive at your site, please encourage them to make a booking with you by offering an easy-to-use online booking engine. It is not enough to drive customers to your website to increase direct bookings. It is also important for user retention. This convenience will not be available through your site, and you could risk sending guests to other booking sites or competing businesses. A user-friendly, online booking engine can help you build and retain your guest base and loyalty and increase your bottom line.
Final tip: Make your online booking engine easily accessible by placing a “book now” call-to-action button on each page or in the navigation bar.
Tell Your Story
People travel for personal connections, memories, and experiences. A 2018 survey showed that 74% of Americans prefer experiences to products and things. This is a significant shift from previous generations of travelers. Highlight the story of your business and the people behind it to encourage them to book with you. Use your property description to tell the story of your property. This will help guests see your place in the tapestry that is your community.
When telling your story visually, you should use a consistent color palette with your brand marketing that guests will associate with it. You can also choose the same photo filter for your videos and photography to maintain a similar aesthetic across your social media channels and websites. Pithy text overlays can be a great way to leave a lasting impression on your viewers by conveying lasting emotions and messages.
Micro-interactions are moments that are initiated and controlled by a trigger. They usually serve one purpose: to entertain. These small interactions can be hard to spot and easy to overlook as insignificant. However, they are a great way to enhance the personality and story of your website. It is a simple feature, but it would cause a significant gap in the user experience. For example, the Facebook reaction stickers that appear on posts and messages add personality and fun to the social interactions in the app. It would be difficult to imagine them being absent.
Micro-interactions may be subtle and functional, creative and fun, or any combination thereof. You might see a menu panel pop up when you hover over the navigation bar. CTA buttons change color when you hover over them. Images that move when scrolling are also possible. Reactive cursors change their shape depending on what they are hovering over. An “Error” page is also available that contains entertaining animations. Micro-interactions increase user retention by immersing users in an interactive, personal experience they will recall during their booking phase.